In Summary

Rush system wins by

  • Shipment triggers → customize reach flows to proactively message customers, limiting the Where Is My Order question.
  • Upsells → monetize your emails channel;
  • Email Editor → no need to be a `geek` to create your custom emails;

Shopify Notifications

You can see all notifications Shopify send related to Shipments by going to Settings → Notifications:

Basically what those means is:

  • Fulfillment request - this is sent to your fulfillment service provider, not your customers to let them know they have orders for fulfillment.
  • Shipping confirmation - send when a tracking number is added to an order. (Order is fulfilled with tracking number, or it is added after fulfillment). Usually triggered or not based on your fulfillment app/partner.
  • Shipping update - send when tracking number is updated with a new one. Usually triggered or not based on your fulfillment app/partner.
  • Out for delivery - send to a customer when shipping is our for delivery.
  • Delivered - send to a customer when shipping is our for delivery.

For the last events, there are two ways for Shopify to know it:

  • if carrier one of the following five - Canada Post, DHL Express, FedEx, UPS, USPS. Read more here.
  • Tracking apps like the Rush app, that send tracking events to Shopify [here].

Default Shipping confirmation

If you did not change your email, it looks like this:

Default Shipping update

If you did not change your email, it looks like this:

As you can see Shipping notifications, are simple enough to let your customers know about their tracking number, but do not provide additional value or let you do more complex things - like adding upsells, or pick specific events to be triggered.

Rush has more email triggers

Here is a simple table that shows what triggers Rush provides, compared to Shopify ones:

Rush

Shopify

Explanation

New order

Order confirmation

When a customer places an order.

New shipment created

Shipping confirmation

When a tracking number is added to an order

New Status - Pending

-

Тemporary status for the time between order creation and the parcel being received by the carrier company.

New Status - In Transit

-

It’s moving and on its way to the final destination.

New Status - Out for delivery

Out for delivery

The carrier is about to deliver the shipment or it’s ready for pick up.

New Status - Failed attempt

-

Тhe courier couldn’t deliver the package.

New Status - Waiting for delivery

-

Shipment failed and the carrier is waiting to be contacted for the next delivery attempt.

New Status - Delivered

Delivered

The shipment was delivered successfully.

New Status - Pickup ready

-

The package arrived at a pickup point near you and is available for pickup.

New Status - Exception

-

Custom hold, undelivered, returned shipment to the sender or other shipping exceptions.

New Status - Expired

-

Shipment is marked as expired (no new shipments updates for more than 4 weeks) and shipment did not reach Delivered state.

Possible delay

-

Shipment is on the way but there’s an indication of a possible delay.

Arrived in the destination country

-

If you're shipping International the moment the shipment enters the final country destination

Left origin country

-

If you're shipping International the moment the shipment has a new address that is not the origin country.

No updates

-

An email to be sent if no updates for X time.

Read more about each status and its sub-statuses [here].

Send immediately or with delay

While Shopify fires all events automatically as soon as they happen, Rush has the ability to put custom delays. Those are very powerfully when:

  • You want to send a product review to your customers, X days after delivery status.
  • You want to send a carrier performance review to your customer, 1 day after the delivery status.
  • You want to send a coupon code, 1 day after delivery;
  • and more...

Upsells

As you saw, Shopify emails by default don't send any upsell information, making this communication channel unmonetized.

Would not prefer to send your top performance product inside each shipment email or related products to the one customer already bought?

[Learn more about upsells here].

Here is a simple email send from Rush:

Or this:

Email editor

Rush provides a rich email editor, rather hard to understand Shopify one:

With multiple templates to choose from:

Shopify provides, great custom email customization if you are a coder:

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